How To Implement A Winning Marketing Strategy To Your Advantage!

A Marketing strategy is crucial if you want to really succeed in your marketing. Amongst its advantages are:

1. Helping you to focus your marketing attention.

2. Better complete utilization of resources

3. Helps in increasing sales; and

4. A powerful resource of winning over your competitors.

Every company applies some kind of marketing strategies to maintain existing customers, attract potential customers and also to maintain and enhance their reputation in the market.

When designing a marketing plan, first a marketing strategy is taken into consideration. The marketing plan consists of steps to be taken so as to attain success in the implementation of the marketing strategy chosen. Big projects involve selection of different strategies at different levels. Usually a strategy consists of well-sketched tactics. They are meant to meet the needs and finally reach marketing objectives.

Each of the strategies has pre-calculated results because when a particular strategy is chosen at a particular level, its outcome becomes the goal of that particular level. If there is an absence of a well thought out strategy in a marketing plan it means it is supposedly lacking a good foundation. A reasonable marketing strategy should not only facilitate marketing goals, but also the action sequence of a campaign.

At regular time intervals the firm should analyze the marketing decision. This is done with the help of strategic models. The 3C’s model is usaully considered for this purpose. The 3C’s model determines the factors, which leads to the success of a marketing campaign.

There are three key parties involved in this model. These are:

>>> The corporation

>>> The customer; and

>>> The competitors.

The involvement of all the three key parties leads to positive results and this involvement is known as the 3C’s or strategic triangle.

The role of the corporation is to increase the strength of the company in the success critical areas, when compared to that of the competitor. The customer and his interest form the basis of any strategy. The competitor also plays a vital part. The competitor-based strategies are based on the functioning of business competitors like design and engineering, sales and servicing, and purchasing.

When making a marketing plan some particular strategies known as mix strategies are used. 4P’s model is used to calculate whether the plan is sticking to the strategies or not.

The four Ps stand for product, price, place and promotion. Products are goods produced by the company on a huge scale for the purpose of selling them and earning profit. Price is the money paid for a product by the customer. The price is based on many factors like competition, market share, customer perception and product identity. Place where the product is sold can be either physical store or store on the Internet. It is also known as distribution channel. To make the customer knowledgeable about a product, the marketer does promotion. It involves advertising, public relation and point of sale.

There are different types of marketing strategies based on some criteria. Some of the common marketing strategies are:

1. Market dominance strategies – Market dominance strategies are used to dominate the market. Examples of these are Challenger, Leader and Follower.

2. Porter generic strategies – Porter generic strategies are built on strategic strength or competing abilities and strategic scope or market penetration. Cost leadership, Market segmentation and Product differentiation are types of porter generic strategies.

3. Innovation strategies – Innovation strategies are meant to trigger the rate of product development and model innovation. It helps you as a business to incorporate latest technologies. Close followers, late follower and Pioneers are types of innovation strategies.

4. Growth strategies – Growth strategies facilitate the growth of the organization. Intensification, Diversification, Vertical integration and Horizontal integration are types of growth strategies.

5. Marketing warfare strategies are conjunction of marketing strategies and military strategies.

A marketing strategy or a mix of them is chosen only after thorough market research. A marketer should always be ready to face any kind of situations like if the strategy is changed in the middle, he should be able to perform another market research so as to choose the proper strategy, within a short period of time. This can be done easily if you have the experience.

How to Make at Home

Have you ever been worried about what the beauty creams contain that you are rubbing on your face? Have you ever wondered whether you can make at home? To be honest, it does not matter how many times manufacturers write ‘natural’ or ‘organic’ on their labels, the only means that you will know that you undeniably are getting is by making them yourself.

Making your own at home will have two clear advantages: it will help the environment and it will save you money.

How will it help the environment? Well, most commercial cosmetic products have detergents and toxins in the cream. You put the cream on some cotton wool and then on your face and you throw the soiled cotton wool in the basket. But where does it go from there? Into the sea? Into the ground? Into the air in smoke? Who knows?

How will it save you money? It will save you money because the you make at home will be created from household items, such as powders, oils, fruit and vegetables.

The most common items that you will use to concoct your at home are: avocados, bananas, eggs, milk, olive oil, Epsom salts, yoghurt, oatmeal, brown sugar and real mayonnaise. There are others too, but this is a good start. Beeswax, you may not have, but you can buy it in drug stores or health food shops.

It is surprising how resourceful olive oil is. It can be rubbed directly into dull, lifeless hair to perk it up and it will put moisture back into dry skin. If you have dandruff or dry patches of skin on your elbows, rub in olive oil regularly. It is also beneficial for cuticles, knees and feet. Just rub it in with your fingers.

Olive oil also makes a good exfoliant. Mix olive oil and brown sugar into a thick paste and exfoliate before a shower or a bath. By the way, the soap that you use is critical too. It should be mild and unperfumed. It is better to spend a little more on your soap because it has such a lot of contact with your whole body.

Olive oil is great at binding items together or making them runny enough to rub in. If you are having problems with dry skin, mash a banana and mix a little olive oil into it. Rub this onto your face and leave to soak in for as long as you like, then wash off. The same goes for avocado. If you have a small skin problem of any kind, you could try smearing the inside of a banana skin on it and eating the banana.

These are just a few instances of that you can make at home without spending a lot of money or wasting a lot of time. A quick search on the Internet will reveal hundreds more recipes for how you can make at home.

Finding Cheap Hotels for Your Holiday

It’s not hard to find cheap hotels provided you know where and how to find them. There is cheap hotel everywhere, giving you the great opportunity to tighten your budget, allowing you to experience a real holiday. The question now is where to find these cheap hotels.

One of the best resources for cheap hotels is the people you know. If you know someone who has been to the place you are planning to visit, it’s best to ask them if they know any inexpensive hotel. Make sure to ask how much the stay at that hotel is so you can make an early plan.

During the holiday season, keep in mind that hotel rates can change, which only means that cheap hotels are not always available. In tropical countries, hotels can be inexpensive during the rainy season but their prices can rise up during the hot season. To give you a better idea, it’s cheaper to visit a famous summer destination during the winter season than visiting it during summer and vice versa.

You should also keep in mind that it’s definitely more expensive to book a hotel on the weekend than on the weekdays because obviously, weekend is always a peak season and hotel owners would like to take advantage of this period to earn more profit that will compensate the low-income weekdays.

Another good resource of cheap hotels is the Internet. There are a lot of online booking agents and travel agents that offer hotel accommodations at cheaper price. You just have to make comparisons and with patience and flexibility on your travel and vacation schedule, you will surely be able to find a hotel that fits your budget. It is also a good idea to call the hotel itself and ask if they have any promo for accommodation.

As mentioned earlier, staying in cheap hotels allow you to enjoy a real holiday. By spending less on hotels, you can spend more on foods, on visiting different places, and buying souvenirs. However, when looking for a cheap hotel, you have to be clever enough because not all cheap are cheap. You have to also consider the convenience and comfort the hotel offers. You may pay less on the hotel accommodation but if the place is too far from tourist spots, you may have to spend more on train and commuting expenses. Make sure to analyze things and you will surely never go wrong.

How Much Should I Be Paying For Car Insurance? Typical Car Insurance Premiums

Typical car insurance premiums have become a matter of concern, especially for people who want to purchase car insurance. For instance, if a client gives a call to three different car insurance firms, they provide different quotes for insuring the very same car. Below are certain parameters that the insurers take into consideration, for calculating the premiums.

One of the important factors that determines whether the client has to pay low or high premiums is the age of individual involved. Particularly, the insurance firm wants to know, whether the client is above the age of 25 or under it. For instance, clients above the age of 25 years pay lower premiums as compared to those below the age of 25.

Other Important Factors Affecting Car Insurance Premiums:

Apart from age, the second factor that influences car insurance premiums is your occupation. For clients, who work in an industry such as law or banking, insurers offer them better insurance terms, as compared to those who work in more exciting jobs.

Even gender is a crucial factor, in case of typical car insurance premiums. Women are more likely to pay lower car insurance premiums as compared to men. This is due to the fact that they get in fewer accidents.

Another factor that determines the amount paid in premiums is driving experience. More importantly, insurers look out for the points on the driving license and the past driving record. Drivers having good driving record pay lower monthly installments as compared to those having poor driving records.

The other crucial factor that affects the payment of car insurance payments is the value of the car and the type of car that an individual drives. In the case of expensive cars, such as Jaguars and BMW, the premiums are much higher as compared to those on a typical Ford.

In cars, insurers mainly look at the mileage, model, age, type of engine capacity and registration number of the car. They all play an important part in the calculation of rates.

In some cases, the number of miles that an individual drives each year is included in the calculation of the premium. The place of residence is another crucial factor for typical car insurance premiums. The insurance company also takes into account the car theft rate in the local area.

Important Methods To Save On Premiums:

A great method to save money on car insurance is to ensure that the car is secure. For that purpose, individuals need to think about enhancing the security of cars, to drive down their premium rates. It is a standard method of reducing the cost of coverage for your vehicle.

One standard feature of insurance coverage is theft. If the vehicle is easy to steal or to break into, it comes under the high risk category and becomes an attractive proposition for criminals.

Less risk means that the insurer is less likely to have to make financial compensation. It thus, will be reflected in their monthly premiums and overall coverage costs. You can find out how much or little you will need to pay with the help of one of the websites listed below.