Certain Online Marketing Stratagems That Are Essential in 2017

Online marketing has imposed a big impact on both the smaller & bigger organizations. In fact, it is actually wiping out the traditional marketing through its approach. The concept of online marketing is also relative and varies from organization to organization depending on their amplitude, work culture & capital. With a lot of techniques that belong to different categories, online marketing has a bouquet of strategies for all the organizations, whether small or large, whether with a huge capital investment not.

A big part of the online marketers think that online marketing is limited to SEO, SMO & SEM, where in reality, a lot of other online marketing strategies have already arrived at the end of 2016 and some of them are still coming since the beginning of 2017. So, as the field of online marketing is quite vast and very much volatile, therefore, the biggest online marketing experts always do the experiment and upgrade themselves to cope up with these changes.

But geniuses are geniuses and we can’t wait for being one of them without doing nothing. So, before we lose the game and stay backward, here are certain strategies for you that are dominantly impacting the field of online marketing in the present year of 2017 too!

Voice search

Not to say much, Google itself is emerging to the voice call search process. As online marketing majorly works around the search protocol, so the evolution of this latest search technique makes the game easier! Search by voice takes comparatively lesser time and freedom to choose the language users to want and is practically a very optimized method than the general search because it is easier and rapid in terms of showing results on the SERPs. With the rapid growth of voice search on the smartphones over almost all the countries of the world, the reach of this type of search has grabbed half the world of online marketing with its flexibility, smoothness and facilitated terms & conditions.

Niche Content Curation

Google now supports GIFs & videos on the SERPs that directly approach the viewers once they open the page. Once any topic is searched, along with the text contents and images, videos and GIF files also open up to optimize the understanding of the users. The crawler of Google crawls the websites and find out the videos and GIFs and when anyone searches for the niche term, the related videos and GIFs are displayed from the cache. This process has already started in the larger portion of the USA and in the near future, it is expected that this feature will dominate the entire virtual world.

Mobile Responsive Marketing

The ‘big switch’ from the big screen to the small screen, more specifically, from desktop to smartphones has compelled the invention of responsive content. As more and more people are accessing the websites through the smartphones, along with the design, the contents need to be mobile friendly. To keep pace with this change, the online marketing strategies are also evolving into being mobile responsive.

Live Streaming Cuts The Snow!

To redeem online marketing from its old, almost obsolete freezing mode, the social media sites have launched the live streaming in the year 2016. The concept clarifies the objective that checking out the ‘at present scenario’ of the host makes the branding strong. With the help of the faster internet facility and the omnipresence of the smartphones, live video streaming channelizes the constant flow of endorsement and grab the attention of more public. As the amenity gets more and more attention, it is to hope that in the present year, we are going to get this feature more optimized.

The ‘Go Getter’ Influencer Marketing

Influencer marketing is the latest in, in the online marketing in 2016. As a consequence, more and more industries are striving to apply this strategy, but without a proper knowledge of how to leverage it for a proper business progression. As influencer marketing focuses less on the direct approach to the targeted group of customers and focuses more on the key leaders or influencers to generate more traffic to your business, it empowers the online marketing from a new perspective.

Content Marketing & Dense Content

Content density is the major requirement of organic SEO services. High-quality content and proper keyword stuffing in a website helps to grab the attention of the viewers and enables the website to gain the traffic easily.

The ratio of the content on a page and the size of it is referred as content density. If a web page has a higher content density rate it ranks better in the Search Engine Ranking Pages or SERPs. This is because, with a higher content density rate, the crawler crawls the website and finds it more quickly.

As people have less time to read the entire article, highlighting the particular portion of the articles that can make the deal is the key to success. Dense content marketing focuses on the chosen content that helps in achieving a good deal of traffic through content marketing.

Save a Great Deal With Combo Flight and Hotel Booking

With the introduction of new technologies and new modes of transportation, the world has changed into a global village. Now, going from one country to another takes just a few hours. Today, the natural and man-made wonders located all across the globe can be explored without giving a second thought. Travelling across countries as well as continents is as easy as booking a flight ticket. Places with unique tourist attractions are getting their due attention, and Honk Kong is one among them. The city is emerging as one of the most popular tourist destinations, attracting a lot of visitors from different countries. Well connected by different modes of transportation and featuring an international airport, the city can be reached from any part of the world. After reaching the destination, searching for proper accommodation can be hectic. So, frequent travellers insist on doing a thorough research for accommodation beforehand.

Points to be kept in Mind while Travelling to Hong Kong

After reaching the airport, taxis can be hired to reach the booked hotel. Tourists need not worry about the authenticity of the taxi driver or the fare they are charging as Hong Kong is counted among the safest and most honest cities of the world. Police presence at short distances gives a sense of security to travellers, and the number of English speaking people in the city is quite high. So, travellers can ask for help from locals also if they feel any threat or they feel lost. Carrying identity card or a small slip of self-information is advised by experienced travellers, which can be useful in case of any emergency.

Those who have not booked any hotels can ask the taxi drivers to take them to a decent property as per their requirement and budget. However, frequent travellers opine that it is always better to go for the flight and hotel booking option in the first place as it not only saves time and money, but any hassles after reaching the destination.

Getting to Know the City

Public transport of all the Chinese cities is well organised and hence, travellers can opt buses or taxis to wander in the city. Drivers usually charge extra for luggage, which is calculated fairly. Tourists can also travel in some of the fastest moving vehicles of the world, by travelling in the metros. Mass transit railway (MTR), the subway system as called by the Chinese people, is the best mode to go from one place to another. Tourists need to buy an Octopus card and get it refilled in order to avail services provided by MTR. They can go to the outskirts of the city for sightseeing and enjoy the natural beauty that the country is blessed with. Other Asian countries like Cambodia, Thailand and India also boast of stunning natural and man-made attractions, which can be visited by booking any international airline or Thai Airways flight ticket.

Travel and Tourism Online – Learning From a Distance

A lot goes into traveling outside the actual trip. The plan to get to a destination is only a small detail when compared to the overall experience of a vacation or business trip. Online colleges offer training in travel and tourism for the individual who wants to think and do all the necessary things that go into planning a trip. Prospective students can earn a degree online and be working with clients to help them get the most of their money when traveling.

There are a variety of benefits from attending school online.

  • Learning from a distance allows individuals to choose their study pace and take classes inside the comfort of their own home.
  • Online schooling in travel and tourism permits students to study on days that are set by them not the college or program.
  • Students have the ability to complete all the phases of education without the hassle of commuting to a campus everyday.
  • This is a high advantage for disabled individuals who are unable to commute to a campus and attend classes.

More colleges and universities are adding online degree programs in travel and tourism, which is enabling students to gain a better education with higher degree choices than a certificate program or associate’s degree.

Prospective students have numerous choices when it comes to education programs. Students have the option to gain an education from accredited online colleges and universities starting at an associate’s degree in travel and tourism to a master in business administration for hospitality and tourism management. The opportunities for students to gain an online education in this field is widening and programs are preparing students in numerous ways. Through coursework students will learn about:

  • sales techniques
  • travel destinations
  • bookkeeping
  • reservation systems

An online degree in this area could provide the best career preparation and have graduates working in many different aspects of travel and tourism.

Travel agents have more responsibility to their clients than just booking travel and securing them a discount. The job description for a travel agent encompasses the entire trip whether it’s for leisure or business. A travel agent will arrange:

  • transportation
  • hotel
  • food options
  • tours
  • entertainment

Whatever a client is looking for in regards to their trip a travel agent will spend time getting the best discounts, looking up travel packages, and exploring what activities the destination has to offer their client. Along with the above responsibilities an agent will be the number one source on things like the weather, local customs for international travel, site attractions, money exchange rates, and more.

A new trend is developing for individuals who gain a travel and tourism degree through an online school. More students are becoming specialists in a particular area. Meaning they are choosing to become highly knowledgeable in one area like a culture, destination, or interest. This type of travel and tourism agent is particularly useful for clients who are traveling internationally. Becoming a specialist will require the student to learn the customs and in some cases the languages of a chosen location. With increasing demands on travel agents from their clients, gaining a degree in the field is becoming extremely important.

Use your passion for travel and exotic destinations to start your career training online. Accredited schools provide the best quality education. There are numerous agencies like the Distance Education and Training Council (www.detc.org) that provide full accreditation to educational programs. Students can research accredited colleges that offer a degree distinction that fits their goals and begin working towards their personalized career in the hospitality industry.

DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.

Copyright 2010 – All rights reserved by PETAP.org.

Five Qualities Ensuring Marketing Strategy Success

Marketing is itself a strategy and so no marketing plan is completely fool-proof. There are some qualities that must be met to be able to consider it effective and this will help in converting customers to make marketing successful. A marketing plan is a frame work that must be followed to transform into a killer strategy. Here are five qualities proving its abilities in the marketing strategy.

Focus on the product

Product focus is not simple as it always is focused towards the market. The product varies in demand depending on the age, gender and trend. In case it is about clothing, then women in 50s if they are working would prefer formal, quality and semi formal dresses, while the younger adults may have a different focus on the product. In case you also have shoes to offer, you can help women show how they can look tall and in this way this will include shorter women who would love to gain height, thus your marketing focus widens more effectively.

Focus on the market

The market focus should be defined. It is impossible to please everyone and if you try doing so, you are going to be under severe pressure and eventually result in losses. Focus on the market fashion, but decide first if your focus is with male or female and without fail consider the age factor. By focusing on the market you will see the likes of your target audience. The other factors worth considering are the purchasing power of your audiences. If you find there is a diverse taste, set your goals by dividing, choosing and conquer the market.

Have measurable information

Anything to be marketed should be quantifiable and must be ideally in numbers. Include all the details, major and minor as detail information has a crucial role in marketing. A strategy is a must for any good marketing plan to see success. The plan that is the marketing strategy should be measurable to know the ROI. If your business is new, you can have both marketing plans, short and long. They can be interconnected. However, ensure the goals are attainable.

Accountability and responsibility

Marketing strategy is about being accountable and this in combination with responsibility alone paves way to success and to attain better results. Marketing plan fails to work in groups than individuals. It is best for each individual to have a specific task and to bring good results. At the same time paying attention to individual’s accountability helps you keep a vigilant eye on their handling of responsibilities. Without fail reprimand the failures and do not forget to reward the achievers. A perfect marketing plan requires absolute involvement that one must be committed to it. Each person should know their job and also should be aware of the outcomes.

Reviews

A marketing strategy is a planning process and an effective marketing plan handles everything from tracking performance to setting goals and measuring the units quantifiable. However, regular reviewing and revision is essential. Do not wait until the last day, keep reviewing regularly and change the plans in-between if essential.